I’ve often said that the environmental movement needs convenient actions, not inconvenient truths. Said differently, many of us have a sincere ‘will’ to change our planet, but are not not sure of the most effective ‘way’ to do so. When you couple this with the environmental preachers out there, who are quick to chastise us – it’s not surprising that there is a sense of apathy. The more ardent campaigners find it hard to understand why the majority of us are not more environmentally contentious – yet for most of us, environmental conscientiousness competes against a plethora of other forces within our daily lives.
In addition, there is often disagreement about how one should act. If we try to be green, yet we’re still criticized, it can lead to people giving up trying, rather than trying harder. If we hear rumours that hybrid vehicles are actually less efficient, because of the dangerous chemicals in their batteries, or the increased energy consumed to build them – whether this is true or not – it can lead to a sense of hopelessness. If we’re told that we shouldn’t fly, yet we have family or work abroad, it often merely serves to make people give up trying, rather than flying.
Rather than making us feel guilty about what we’re not doing, it’s important to make going green easy, even easier. We need to uncover and promote actions and activities that are convenient. We need to find out which airlines are the greenest, and try to fly with them, or put pressure on those that aren’t to change. We need to make flying green, rather than telling people they can’t. We need to determine which cars are the best to drive, the cheapest to run AND the best for the environment. Only when it works for consumers, will we see real change.
Ignorance often stands in the way of people’s desire to do ‘the right thing’, or prevents people from realising how simple it is to make small beneficial changes to one’s life.
With this in mind, I want to draw your attention to Tip the Planet. Started a few years back, I wanted to create a user-generated central place where people could put tips and more information about environmental issues and actions. Since then, I’ve hardly touched the site and yet more and more people have started to edit the site. For example, someone who wanted to share their knowledge, went wild on the ‘air-dry washing‘ page, and suddenly we’re number one in google. Although the pages don’t look pretty, every time I go back to an edited page, I discover that someone else has added a link to a new site, or a piece of information. In time, and through the power of wiki technology, the information will get better and better. If one person shares a tip they’ve uncovered which proves convenient and a thousand people implement it, suddenly we’ll start to see change occur on a bigger and bigger scale.
So, if you’re looking for solutions rather than problems, or want to share your experiences, take a look and help spread those conveniences, rather than lament the inconveniences.