Simply google

Making the decision to simplify my life has been, as you might be able to tell from this blog, the most rewarding decision I’ve made in recent years. I feel bolder, stronger and happier. I love the power that simplicity brings.

It’s amazing how many of the most influential businesses have extremely simple designs, plans or products. Yet it’s easy to believe that the more products and services you add, the more likely you are to succeed.

As an ex-entrepreneur who has found wonder and delight in simplicity, I’m amazed at how complicated businesses can become in their quest to provide goods and services.

Many business gurus and books, such as The Laws of Simplicity, or my absolute favorite of all time: Let My People Go Surfing and Maverick, have promoted simplicity with remarkable success.

On the internet, we could all learn the lesson from the Google story – the art of simplifying. Despite hundreds of services, they still only offer ~10 links on their home page. It is no coincidence that one of the simplest pages is also the most popular.

Why businesses should simplify:

  • It is innovation’s biggest paradox: We demand more and more from the stuff in our lives–more features, more function, more power–and yet we also increasingly demand that it be easy to use. There is a fundamental disconnect.
  • The world produced five exabytes (one quintillion bytes) of content in 2002–the same amount churned out between 25,000 b.c. and a.d. 2000.
  • 87% of people said ease of use is the most important thing when it comes to new technologies.
  • Google ” gives you what you want, when you want it, rather than everything you could ever want, even when you don’t.”
  • There is a simplicity lab at MIT, here is their vision. They examine ways to break free from the intimidating complexity of today’s technology and the frustration of information overload. It is about inventing a future where less is more.
  • “The market for simplicity is complex”

Other posts you might like:

  1. The Work Life Balancing Act – how to find the balance between the two
  2. Simplicity’s Parable – when life comes before business
  3. Why the Financial Crisis Spells Doom for the Environmental

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Google's home page - a testament to the success simplicity can bring

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One thought on “Simply google

  1. Pingback: Tech Startups and Simplicity | Simpletom

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